Marcus Murphy
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© 2025 by Marcus Murphy. Created on Wix Studio.


Why This Workshop?
Most teams are stuck in execution mode.
This workshop gives them clarity, focus, and a real plan.
You’re not lacking ideas, you’re lacking alignment.
Your team is talented, your product is solid, but the growth feels random or slow. You’ve outgrown your last strategy and need a new framework to see what’s next.
This is the workshop that unlocks that next chapter. It’s a full-day, high-impact session I’ve led for award-winning agencies, media brands, retail operators, and top creators. Now, it’s available to you.
Character Diamond
Define your brand's unique personality and positioning through four core traits, what makes you compelling, consistent, and memorable in the eyes of your audience.
ICP Deep Dive
Get crystal-clear on exactly who you serve, not just demographics, but motivations, fears, buying behaviours ,and what they truly value.
Before + After Grid
Map the emotional and functional transformation your brand delivers. Know what your customers feel before finding you, and how they lives change after. Align your products and services to their transformational journey.
Customer Journey Audit
Deep dive into gaps and opportunities across your entire customer experience. From top of funnel awareness to repeat purchases and referrals. See where to improve awareness, trust, conversion, and retention.
AND an aligned, actionable, 90-day execution plan.

Trusted By


Plus countless private brands across wellness, fashion, tech, and media.



5 hr
15,000 US dollars

About Marcus
Marcus Murphy is a global brand strategist, speaker, and founder of Hot Juice Studios. He’s built companies, coached executives, and worked behind-the-scenes with top creators, athletes, and founders to align vision with action. This workshop is the distillation of years of strategic advisory, made practical, personal, and wildly effective.